{"id":21977,"date":"2023-03-20T07:12:56","date_gmt":"2023-03-20T07:12:56","guid":{"rendered":"https:\/\/www.teqfocus.com\/devstaging\/?p=21977"},"modified":"2024-03-15T11:18:18","modified_gmt":"2024-03-15T11:18:18","slug":"how-to-select-cdp-for-your-marketing-needs","status":"publish","type":"post","link":"https:\/\/www.teqfocus.com\/devstaging\/blog\/how-to-select-cdp-for-your-marketing-needs\/","title":{"rendered":"How to select Data cloud for your marketing needs?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; background_image=&#8221;21954&#8243; background_position=&#8221;center&#8221;][vc_column width=&#8221;2\/3&#8243;][tm_heading custom_google_font=&#8221;1&#8243; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#000000&#8243; font_size=&#8221;lg:42&#8243; css=&#8221;.vc_custom_1710501492210{margin-top: 150px !important;margin-bottom: 150px !important;}&#8221; md_spacing=&#8221;margin_top:30;margin_bottom:30&#8243; sm_spacing=&#8221;margin_top:30;margin_bottom:30&#8243; xs_spacing=&#8221;margin_top:20;margin_bottom:20&#8243;]How to select Data cloud for your marketing needs?[\/tm_heading][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=&#8221;lg:20&#8243;][vc_column_text]<strong><a class=\"blog_div\" href=\"\/\">Home<\/a>&gt;<a class=\"blog_div\" href=\"\/blog\/\">Blog<\/a>&gt;<a class=\"blog_div\" href=\"#\">How to select Data cloud for your marketing needs?<\/a><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column lg_spacing=&#8221;margin_top:20;margin_bottom:40&#8243;][vc_column_text]The <a style=\"color: #086ad8;\" href=\"https:\/\/hbr.org\/2019\/01\/the-future-of-ai-will-be-about-less-data-not-more\" target=\"_blank\" rel=\"noopener\"><b>Harvard Business Review (HBR)<\/b><\/a> article \u2018Why a Data cloud should be your next investment (dated March 20, 2020)\u2019 mentions that Data cloud are just what marketers need to obtain unified and precise data.<\/p>\n<p>Data cloud enables access, analysis, and action on each detail that a company knows about a customer, which allows the marketing of this data through more personalized, nuanced, and effective content.[\/vc_column_text][tm_spacer size=&#8221;lg:20&#8243;][vc_column_text]As we mentioned in our previous article, \u2018Are you leading Data and Analytics in your Organization? Make sure you know this about Customer Data Platforms!,\u2019 the D&amp;A leaders must examine whether the Data cloud solution fits their overall D&amp;A strategy and operating framework.<\/p>\n<p>Hence, correctly identifying a Data cloud vendor who can satisfy your organization&#8217;s marketing D&amp;A technology needs becomes essential and relevant.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#f8f8f8&#8243;][vc_column background_color=&#8221;custom&#8221; el_class=&#8221;bullet_list_style&#8221; custom_background_color=&#8221;#f8f8f8&#8243; lg_spacing=&#8221;margin_bottom:35&#8243;][vc_row_inner][vc_column_inner][tm_heading custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#000000&#8243; font_size=&#8221;lg:24&#8243; md_spacing=&#8221;margin_top:30;margin_bottom:30&#8243; sm_spacing=&#8221;margin_top:30;margin_bottom:30&#8243; xs_spacing=&#8221;margin_top:20;margin_bottom:20&#8243; css=&#8221;.vc_custom_1699003112191{margin-top: 30px !important;margin-bottom: 20px !important;}&#8221;]The following steps may be considered in the process of identification of a Data cloud vendor:[\/tm_heading][vc_column_text]<\/p>\n<ul>\n<li>Review the primary Data cloud capabilities: Data collection, Profile unification, Segmentation, and Activation.<\/li>\n<li>Identify your use cases for a Data cloud based on the above review.<\/li>\n<li>Exhaustively list the vendors that can support key workflows for the relevant use cases; e.g., creating the customer segment likely to churn some personalized recommendations provided across the channels.<\/li>\n<li>Prioritize the list based on the key marketing priorities of your Organization.<\/li>\n<li>Have a thorough data stakeholders\u2019 consultation with your IT, marketing, and D&amp;A teams.<\/li>\n<li>Align the company\u2019s customer data strategy with the marketing technology strategy.<\/li>\n<li>Evaluate the options of adopting a solution from a possible vendor or in-house development of a platform. Support the possible approach by capturing the organizational needs for prebuilt integrations, marketing orchestration, connection to Customer Experience (CX) channels, and native execution.<\/li>\n<li>Based on the above evaluation, develop a strong justification for deploying a Data cloud.<\/li>\n<li>Invoke the customer data stakeholder consultation once again; and set realistic expectations for collecting and unifying the customer data across the different channels and touchpoints.<\/li>\n<li>Understand, and help everyone acknowledge personalization use cases that the gap left by cookie deprecation will close by infusing third-party data and identity resolution into the Data cloud.<\/li>\n<li>Prepare an inventory of existing skills and workflows in your marketing team.<\/li>\n<li>Evaluate the marketing team\u2019s ability to collaborate with the other data stakeholders, particularly for data science, customer data modeling, data privacy, and execution.<\/li>\n<li>Select the marketing solutions that deliver business value.<\/li>\n<li>Let your team create the experiences that your customers want!<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column lg_spacing=&#8221;margin_top:40&#8243;][vc_column_text]<\/p>\n<div class=\"blog_div\"><strong>Why Teqfocus:<\/strong> Teqfocus is a team of dedicated data cloud professionals who work with fast-growing customers to realize higher ROI on Data cloud investments. Our customers enjoy a higher market share growth by investing in services analytics for personalization and customer journey analysis.<\/div>\n<p>[\/vc_column_text][tm_spacer size=&#8221;lg:20&#8243;][vc_column_text]<\/p>\n<div class=\"blog_div\">This document is professionally hand-edited and has been driven by research conducted by experts from both industry and academia.<\/div>\n<p>[\/vc_column_text][tm_spacer size=&#8221;lg:20&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Harvard Business Review (HBR) article \u2018Why a CDP should be your next investment (dated March 20, 2020)\u2019 mentions that Customer data platforms (CDP) are just what marketers need to obtain unified and precise data.<\/p>\n","protected":false},"author":19,"featured_media":21956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[207],"tags":[],"class_list":["post-21977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.teqfocus.com\/devstaging\/wp-json\/wp\/v2\/posts\/21977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.teqfocus.com\/devstaging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teqfocus.com\/devstaging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teqfocus.com\/devstaging\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teqfocus.com\/devstaging\/wp-json\/wp\/v2\/comments?post=21977"}],"version-history":[{"count":32,"href":"https:\/\/www.teqfocus.com\/devstaging\/wp-json\/wp\/v2\/posts\/21977\/revisions"}],"predecessor-version":[{"id":27993,"href":"https:\/\/www.teqfocus.com\/devstaging\/wp-json\/wp\/v2\/posts\/21977\/revisions\/27993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teqfocus.com\/devstaging\/wp-json\/wp\/v2\/media\/21956"}],"wp:attachment":[{"href":"https:\/\/www.teqfocus.com\/devstaging\/wp-json\/wp\/v2\/media?parent=21977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teqfocus.com\/devstaging\/wp-json\/wp\/v2\/categories?post=21977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teqfocus.com\/devstaging\/wp-json\/wp\/v2\/tags?post=21977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}