Unfolding The Benefits Of UX & Marketing Automation For HigherEd
About The Client:
Our client runs specialized programs that enhance the overall personality development of students in the HigherEd sector. It is currently operation in multiple states across the USA and looking forward to spreading to the remaining states, Canada, and European countries.
Case Study Overview:
As the demand for higher education continues to grow in the United States and other countries, the average enrolment of students in Higher Ed institutions has increased and so has the cost of Higher education. Now the Parents and students not just want the university in which they enroll to have the best reputation but also to work on the holistic development of students along with their academic education, for the tuition fee they are charging. Our client runs specialized programs that enhance the overall personality development of students in the HigherEd sector. Its specialized programs involving the social and emotional learning initiatives ask for a surplus budget. So, they must raise funds from external resources to support its learning program and make it a success. Furthermore, it needed to focus on the marketing initiatives to attract new prospects which can get converted into enrolled students and also retain the current student base. Also the marketing activities were important to build name, trust and confidence among donors for raising funds.