The voice of AI, Data and Innovation
About the Guest
Senior Director, Worldwide GTM Strategy and Excellence, NetApp
Akansha Aggarwal is a dynamic GTM strategist with a unique career arc spanning rocket science, Wall Street trading, and high-growth tech leadership. Now at NetApp, she brings a systems-thinking lens to global GTM strategy – shaping how AI, customer data, and team collaboration create meaningful business outcomes. Her experience across AWS, Google, Meta, and multiple startups gives her a panoramic view of how signal-driven GTM is redefining outcomes in today’s AI-fueled era.
Brief About the Episode
Is Your GTM Missing AI Signals? explores how the best GTM teams are no longer just capturing leads – they’re reading intent, engaging with precision, and predicting churn before it happens. In this energizing conversation, Akansha Aggarwal joins host Jas Kaur to unpack how AI is transforming each stage of the funnel. From signal loops to stickiness metrics and real-time sales coaching, this episode is a wake-up call for any enterprise still running GTM on gut feel. Tune in for a masterclass on what true AI-powered go-to-market looks like.
Key Learnings for Leaders
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Signal-Driven GTM is a Competitive Advantage
The classic linear GTM funnel is giving way to real-time loops. AI surfaces intent and behavioral signals that help teams move from “handoffs” to shared accountability across marketing, sales, and customer success.
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Intent. Engagement. Retention
Top 3 GTM signals? Buying intent, engagement activity, and customer stickiness. These aren’t just metrics – they’re predictors of revenue and churn. Tracking them in real time shifts teams from reactive to proactive.
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Contextualization at Scale
It’s no longer enough to “personalize” messaging. AI helps teams contextualize value by persona and outcome – turning generic nurture into precision influence, even at the top of the funnel.
Your GTM might have tools. But does it have signals?
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