This year, as Dreamforce celebrates its 20th anniversary, there is a slight shift in focus. One look at the initial speaker line-up and you see the likes of Allyson Felix, Melissa Stockwell, and Dina Asher-Smith from the sporting world. Of course, there’s Matthey McConaughey, Jennifer Hudson, and Bono too, but the sporting world entries stood out. At Teqfocus, we believe this lineup also sets the theme for Dreamforce 2022 as one where the importance of resilience, sustainability, and rigor are underscored.
Last week there was also an interview with Jessica Ross, Chief Transformation Officer at Salesforce pointed out that the need of the hour is to reduce, simplify, and create an end-to-end process that creates accountable ownership across the organization. Between the speaker lineup and Jessica’s points during the Forbes interview, the theme for this year’s Dreamforce is clear – Growing Revenues Sustainably and Accountably.
At Teqfocus, we have seen this theme play out in our customer engagements and discussions, consistently, where business leaders list Sustainability, ESG, and Accountability as the primary goals, alongside growth itself, going forward. The question that soon follows is how.
To state the obvious, the biggest hurdle to accountability is visibility – what you see, you most certainly cannot manage, regulate, or control. So, before we get to how we can improve accountability and sustainability, let’s first look at how you can improve visibility into your business operations.
The biggest reason for the lack of visibility into the organization’s operations is siloed data, and a recent IDC survey found that 77% of business and IT decision-makers agreed that visibility, observability, and analytics are critical to optimizing the enterprise digital infrastructure . To put it in the simplest of terms, the information aggregated by business operations needs to be visible to everyone who needs it. For that to happen, the data sources need to be interconnected. For data connectivity, there must be a well-defined architecture that allows data to be shared across systems. But as McKinsey puts it in their insights report, “The data driven enterprise of 2025” , if data is to drive every facet of business operations, that data must be trusted. And for the data to be trusted, it needs to be managed well.
This brings us to an important question. When data is so important to the enterprise, why isn’t enterprise data a single source of truth? If you have a single source of truth: