Marketing is by far one of the most important processes for any business. An educational institution uses marketing as well, for purposes of announcing applications, closure of decisions, and sharing information with the world about the services offered by them. However, with multiple channels opening up for marketing as well, it is important to track ideas, open queries, or other marketing tasks in an institution. A marketing cloud CRM is a necessity in the twenty-first century. Salesforce CRM, Salesforce Education Cloud, and the Salesforce Marketing Cloud offer the flexibility for effective and impactful marketing in the digital era.